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All Elite Wrestling Announces Retail Partnership with Hot Topic

-- Customized T-shirts featuring AEW Superstars available in 700 Hot Topic stores and

online starting this Wednesday to coincide with AEW: Dynamite debut on TNT --

(September 30, 2019) – All Elite Wrestling (AEW) today announced a multi-year partnership with Hot Topic, the 700-store retail chain specializing in pop culture related apparel, accessories and licensed merchandise.

Starting this Wednesday, October 2, Hot Topic stores across the U.S. and Canada will offer customized T-shirts featuring The Young Bucks, Cody, Kenny Omega, Chris Jericho, Hangman Adam Page and Jungle Boy/Luchasaurus. Consumers can also purchase this first wave of T-shirts online at Hot Topic has had a relationship with The Elite brand for the past three years, and is evolving the partnership to encompass all of AEW.

“It’s a pleasure to bring the relationship that The Elite has forged with Hot Topic over the past several years to the AEW family,” said Dana Massie, Chief Marketing and Merchandising Officer at AEW. “This was one of the easiest decisions to make, and the timing also perfectly coincides with our debut on TNT this Wednesday, October 2. I’m confident our partnership with Hot Topic will grow even further and expand to new offerings and opportunities for wrestling fans across the board.”

“Everyone at Hot Topic is ecstatic to partner with AEW, and we’re pumped to play a role in their wrestling revolution, which is being led by our friends The Elite,” said Joe Enriquez, Senior Buyer at Hot Topic.

About Hot Topic

Hot Topic has been the retail destination for music and pop culture-inspired clothes and accessories for over 25 years. Hot Topic began in the late 80’s focused on music-inspired accessories and apparel including rock tees. As Hot Topic quickly expanded, so did the selection of merchandise from musical genres to other pop culture such as movies, tv shows, cartoons, comics, and video games. You can find anything you are looking for any of the 700 stores and online at To this day Hot Topic prides itself on its passion for music and pop culture from its store associates, managers, buyers and everyone at Hot Topic Headquarters.

About AEW

AEW is a new professional wrestling promotion headlined by members of The Elite (Cody & Brandi Rhodes, Matt & Nick Jackson, Kenny Omega and Hangman Page) and Chris Jericho and Jon Moxley. For the first time in many years, AEW is offering an alternative to mainstream wrestling, with a growing roster of world-class male and female wrestlers who are poised to bring new spirit, freshness and energy to the industry. The inaugural event under the AEW banner was DOUBLE OR NOTHING in Las Vegas, followed by FYTER FEST in Daytona Beach, FIGHT FOR THE FALLEN in Jacksonville, ALL OUT in Chicago, and the upcoming FULL GEAR on Saturday, Nov. 9, in Baltimore.

AEW will broadcast two-hour weekly shows on TNT (U.S.) on Wednesdays starting October 2, from 8 to 10 p.m. ET. The highly anticipated, action-packed matches will take place in different cities across the nation each Wednesday, starting in Washington, D.C., at the famed Capital One Arena. For more info, check out @AEWrestling (Twitter), @AllEliteWrestling (Instagram), /AllEliteWrestling (FB), AllEliteWrestling (YouTube).


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